# Insights — Lacewing

Canonical URL: https://lacewing.agency/insights/
Last updated: 2026-10-26
Organisation: Lacewing

## Articles

News, tips and trends from Lacewing, newest first.

- Why brand still matters in a world of AI — Brand & Strategy, 21 August 2026 (https://lacewing.agency/insights/why-brand-still-matters-in-a-world-of-ai/)
- Designing websites for institutional audiences — Digital, Search & AI, 21 August 2026 (https://lacewing.agency/insights/designing-websites-for-institutional-audiences/)
- The role of visual identity in building trust — Brand & Strategy, 21 August 2026 (https://lacewing.agency/insights/the-role-of-visual-identity-in-building-trust/)
- Creativity, technology and the future of design — Digital, Search & AI, 21 August 2026 (https://lacewing.agency/insights/creativity-technology-and-the-future-of-design/)
- Why specialist marketing matters in alternative investments — Alternative Investments, 21 August 2026 (https://lacewing.agency/insights/why-specialist-marketing-matters-in-alternative-investments/)
- How firms are preparing for AI search — Digital, Search & AI, 21 August 2026 (https://lacewing.agency/insights/how-firms-are-preparing-for-ai-search/)
- Building a marketing strategy that supports fundraising — Alternative Investments, 21 August 2026 (https://lacewing.agency/insights/building-a-marketing-strategy-that-supports-fundraising/)
- Content that institutional investors actually read — Alternative Investments, 21 August 2026 (https://lacewing.agency/insights/content-that-institutional-investors-actually-read/)
- Why we built Lacewing — Brand & Strategy, 21 August 2026 (https://lacewing.agency/insights/why-we-built-lacewing/)
- Markets have always evolved. Marketing should too. — Digital, Search & AI, 21 August 2026 (https://lacewing.agency/insights/markets-have-always-evolved-marketing-should-too/)
- Introducing the Lacewing Foundry — Digital, Search & AI, 21 August 2026 (https://lacewing.agency/insights/introducing-the-lacewing-foundry/)
- The future of specialist marketing — Digital, Search & AI, 21 August 2026 (https://lacewing.agency/insights/the-future-of-specialist-marketing/)
- Why Embedded Marketing Works for Financial Services — Brand & Strategy, 3 February 2026 (https://lacewing.agency/insights/why-embedded-marketing-works-for-financial-services/)
- Brand Resonance in an Algorithm-Driven World: Signal vs Noise — Brand & Strategy, 3 February 2026 (https://lacewing.agency/insights/brand-resonance-in-an-algorithm-driven-world-signal-vs-noise/)
- The Evolution of Financial Services Marketing in 2026 — Alternative Investments, 3 February 2026 (https://lacewing.agency/insights/the-evolution-of-financial-services-marketing-in-2026/)
- Balancing creativity and compliance: Digital marketing for financial firms — Content & Marketing, 24 September 2025 (https://lacewing.agency/insights/balancing-creativity-and-compliance/)
- How professional services firms can strengthen employer branding and attract talent in 2025 — Service Providers, 24 September 2025 (https://lacewing.agency/insights/how-professional-services-firms-can-strengthen-employer-branding/)
- Why personal branding matters — Brand & Strategy, 24 September 2025 (https://lacewing.agency/insights/why-personal-branding-matters/)
- LinkedIn personal branding: common mistakes that undermine your credibility — Content & Marketing, 24 August 2025 (https://lacewing.agency/insights/common-linkedin-mistakes/)
- Key considerations when planning marketing events — Events & Experiences, 6 May 2025 (https://lacewing.agency/insights/key-considerations-when-planning-marketing-events/)
- The benefits of a fractional CMO — Brand & Strategy, 24 April 2025 (https://lacewing.agency/insights/the-benefits-of-a-fractional-cmo/)
- The power of events and networking in 2025: Why industry connections matter — Events & Experiences, 28 March 2025 (https://lacewing.agency/insights/the-power-of-events-and-networking-in-2025-why-industry-connections-matter/)
- The benefits of working with an outsourced marketing company — Brand & Strategy, 21 March 2025 (https://lacewing.agency/insights/the-benefits-of-working-with-an-outsourced-marketing-company/)
- Sustainability in marketing: Trends and best practices for 2025 — Brand & Strategy, 6 March 2025 (https://lacewing.agency/insights/sustainability-in-marketing-trends-and-best-practices-for-2025/)
- From payroll to projects: Navigating NIC hikes with specialist marketing solutions — Brand & Strategy, 8 November 2024 (https://lacewing.agency/insights/from-payroll-to-projects-navigating-nic-hikes-with-specialist-marketing-solutions/)
- Navigating compliance challenges in marketing for alternative investments — Alternative Investments, 6 November 2024 (https://lacewing.agency/insights/navigating-compliance-challenges-in-marketing-for-alternative-investments/)
- Virtual or hybrid: Key considerations when planning your marketing events — Events & Experiences, 24 October 2024 (https://lacewing.agency/insights/virtual-or-hybrid-key-considerations-when-planning-your-marketing-events/)
- Why use a fractional Chief Marketing Officer? — Brand & Strategy, 3 October 2024 (https://lacewing.agency/insights/why-use-a-fractional-chief-marketing-officer/)
- How considered marketing supports business flow — Brand & Strategy, 16 September 2024 (https://lacewing.agency/insights/how-considered-marketing-supports-business-flow/)
- How to omit the risk of human bias in AI — Digital, Search & AI, 4 September 2024 (https://lacewing.agency/insights/how-to-omit-the-risk-of-human-bias-in-ai/)
- Understanding LinkedIn analytics for benchmarking and brand enhancement — Content & Marketing, 9 August 2024 (https://lacewing.agency/insights/understanding-linkedin-analytics-for-benchmarking-and-brand-enhancement/)
- Authenticity and flexibility: Key B2B marketing trends for 2024 — Brand & Strategy, 9 August 2024 (https://lacewing.agency/insights/authenticity-and-flexibility-key-b2b-marketing-trends-for-2024/)
- The rise of account based marketing (ABM) in professional services — Service Providers, 7 August 2024 (https://lacewing.agency/insights/the-rise-of-account-based-marketing-abm-in-professional-services/)
- How to optimise your website - User experience — Digital, Search & AI, 29 July 2024 (https://lacewing.agency/insights/how-to-optimise-your-website-user-experience/)
- How to optimise your website - User interface — Digital, Search & AI, 14 July 2024 (https://lacewing.agency/insights/how-to-optimise-your-website-user-interface/)
- 2024 trends: Short form video content — Content & Marketing, 12 January 2024 (https://lacewing.agency/insights/2024-trends-short-form-video-content/)
- Focus on communications — Content & Marketing, 20 October 2023 (https://lacewing.agency/insights/focus-on-communications/)
- How to: LinkedIn’s "What we do" feature — Content & Marketing, 4 September 2023 (https://lacewing.agency/insights/how-to-linkedins-what-we-do-feature/)
- How to: LinkedIn’s “Newsletter” feature — Content & Marketing, 4 September 2023 (https://lacewing.agency/insights/how-to-linkedins-newsletter-feature/)
- The digital revolution's impact on B2B marketing — Content & Marketing, 24 August 2023 (https://lacewing.agency/insights/the-digital-revolutions-impact-on-b2b-marketing/)
- AI and the redefinition of marketing roles — Digital, Search & AI, 12 June 2023 (https://lacewing.agency/insights/ai-and-the-redefinition-of-marketing-roles/)
- Understanding AI and human bias — Digital, Search & AI, 7 June 2023 (https://lacewing.agency/insights/understanding-ai-and-human-bias/)
- Chat GPT and the art of brainstorming — Digital, Search & AI, 30 March 2023 (https://lacewing.agency/insights/chat-gpt-and-the-art-of-brainstorming/)
- AI cannot yet out-perform the human brain — Digital, Search & AI, 9 February 2023 (https://lacewing.agency/insights/ai-cannot-yet-out-perform-the-human-brain/)
- Effective branding gives hedge funds the edge — Alternative Investments, 6 February 2023 (https://lacewing.agency/insights/effective-branding-gives-hedge-funds-the-edge/)
- What is the quality of the data used to feed the AI content generators? — Digital, Search & AI, 16 January 2023 (https://lacewing.agency/insights/what-is-the-quality-of-the-data-used-to-feed-the-ai-content-generators/)
- Why engaging your employees on LinkedIn boosts digital footprint and how to do it — Content & Marketing, 12 September 2022 (https://lacewing.agency/insights/why-engaging-your-employees-on-linkedin-boosts-digital-footprint-and-how-to-do-it/)
- How do social media algorithms work? Getting the most out of LinkedIn. — Content & Marketing, 5 September 2022 (https://lacewing.agency/insights/how-do-social-media-algorithms-work-getting-the-most-out-of-linkedin/)
- What is digital marketing and why is it important for businesses to embrace trends — Content & Marketing, 3 January 2022 (https://lacewing.agency/insights/what-is-digital-marketing-and-why-is-it-important-for-businesses-to-embrace-trends/)
- What are the benefits of using Linked In for your business? — Content & Marketing, 3 January 2022 (https://lacewing.agency/insights/what-are-the-benefits-of-using-linked-in-for-your-business/)
- The importance of having a digital strategy and the benefits of outsourcing — Content & Marketing, 6 July 2021 (https://lacewing.agency/insights/the-importance-of-having-a-digital-strategy-and-the-benefits-of-outsourcing/)
- The importance of ESG marketing — Brand & Strategy, 12 May 2021 (https://lacewing.agency/insights/the-importance-of-esg-marketing/)
- Is your business prepared for the age of digital transformation? — Digital, Search & AI, 6 May 2021 (https://lacewing.agency/insights/is-your-business-prepared-for-the-age-of-digital-transformation/)
- Boost your business - Why businesses all use social media and why you should be too — Content & Marketing, 3 March 2021 (https://lacewing.agency/insights/boost-your-business-why-businesses-all-use-social-media-and-why-you-should-be-too/)
- The benefits of Pay per Click advertising — Content & Marketing, 1 March 2021 (https://lacewing.agency/insights/the-benefits-of-pay-per-click-advertising/)

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### Last Updated
Date: 2026-07-16